The Task

The Word Seed company was in need of a new logo and overall brand to go with it. The founder of the organization is the city of Paterson's poet laureate. So like the name "Word Seed" implies, she wanted something that represented sowing the seeds of literary knowledge.

What We Did

We started by developing logos that would be eye catching and descriptive but elegant like old literature. The client decided on the option of a hand dropping the "Word Seed" into an open book. The hand represents the kind delicate touch that guides mankind like the invisible hand of fait. The seed is knowledge content being invested into the book of history. This represents the ongoing investment in the story of community development and how Word Seed chooses to help guide the writing of that narrative. The open book represents a mind open to new ideas as we continue to write our communal story. We developed this new logo, message, color scheme, and website for Word Seed and they couldn't be happier. We continue to work closely with them on many projects.